A STUDY ON AUDIENCE PERCEPTION OF THE MEDIA IN MOBILIZING WOMEN FOR POLITICAL PARTICIPATION
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Background to the Study
Purdar is a very harsh kind of rejection of women's participation rights. Women encounter a variety of impediments to full involvement in different parts of social life in Nigeria, owing to established cultural beliefs that disadvantage females in school and discourage or restrict women's engagement in numerous sorts of jobs, as well as politics and public life. Due to deep cultural bias against women's participation in public life, women in Northern Nigeria were barred from voting until long after independence. Few women, such as Hajia Gambo Sawaba and Ladi Shehu, rose to prominence in the Northern Element Progressive Union (NEPU), but they paid a high price for fighting for women's political rights. Hajia Gambo Sawaba holds the record for being the most imprisoned woman in contemporary Nigerian history, having been detained 17 times during the First Republic (Shawalu, M. 1990). This open rejection of women's political rights ceased in 1976, when the Military Government issued a decree permitting women in the Northern States to vote and be voted for for the first time.
Women, who make up just over half of the population and are meant to be the driving force behind societal change and modernity, should undoubtedly have the most space in the media. With the worldwide feminist movement, women are becoming more assertive of their rights, and their problem has taken center stage in the media since the United Nations declared 1975 to be International Women's Year. Women in Nigeria are not exempt from the movement. Nigeria's government should reiterate its commitment to respecting women's right to information and increasing women's involvement and access to more articulation opportunities. Many nations of the globe gathered together in June 2000 in Beijing, China, for a special session of the United Nations General Assembly to reaffirm their equality. Democracy is founded on a number of fundamental principles of successful government. According to Thomas (2000), women in any political and social system should remain the most conscious and well-informed group, whose functions as the reticule of change, progress, and modernization are particularly significant, since they are the greatest consumers of both electronic and print media. Women must play a critical role in instilling democratic principles, faith and belief, revolting against patriarchal regimes, and working for the fulfillment and promotion of human rights and gender equality as subjects of socialization. This is only conceivable if media in the twenty-first century attempt to transform knowledge into power for gender equality (Gard, 2018).
Though the Beijing Conference of 1995 advocated a 35 percent allocation for women in political roles, authority, and decision-making, Haj. Fatima Kehinde Okunuga claims that this has not been the case in Nigeria, where women only account for 5% of the population. However, given the country's failure to generate women in elective positions, the country's little increase in gender involvement may be attributed to appointive positions.
Without prejudice, President Goodluck Jonathan's immediate predecessors made some strides by establishing structures to promote women's political empowerment, the most notable of which is the establishment of the Political Trust Fund, which provides support to women aspirants willing to run for office at various levels. Women's participation increased from 10% in 2011 to over 33% in 2013. Though this may represent a step forward for women in politics, it is still a long way from worldwide expectations, particularly in elected positions.
1.2 Statement of the Problem
If we investigate whether female participation in meaningful national programs and policies is a cause of some anti-social activities and crime committed by women in society, we will discover that the majority of them arise because women have not been neatly integrated into national building or mobilized by the media for national development and political participation (Gard, 2018).
The media has also been accused of prioritizing commercialization, sponsorship, and other forms of advertising above broadcasting important programs that would enlighten, mobilize, and educate the public. The act of bringing people together for a same objective is increasingly fading. These accusations cast doubt on the media's ability to successfully inform, educate, enlighten, and organize the public on critical societal issues (Ted, 2000).
The question then becomes: does the media, via its duty of informing, educating, illuminating, and mobilizing, offer the necessary enabling environment for democratic participation? This is the major focus of this research.
1.3 Purpose of the Study
The purpose of this study is to ascertain the audience perception of mobilizing women for political participation. In view of this, the study has the following specific objectives:
1. To examine the role of women in enhancing social change and modernization in Nigeria.
2. To find out the role of the media in mobilizing women for political participation.
3. To find out how Nigerian women are marginalized in the political process.
4. To stress the role of the media in enhancing gender equality in Nigeria.
5. To find solutions toward evolving media strategies in mobilizing women for political participation.
1.4 Research Questions
The following are the research questions which need to be answered:
1. What are the role of women in enhancing social change and modernization in Nigeria?
2. What are the roles of the media in mobilizing women for political participation?
3. Why are Nigerian women marginalized in the political process of the nation?
4. How would you rate the media in terms of enhancing gender equality in Nigeria?
5. How do we find a solution towards evolving media strategies in mobilizing women for political participation?
1.5 Significance of the Study
The study is significant in the sense that it will provide relevant information on the mobilization ability and capacity of the media and those who are interested in knowing the media and those who are interested in knowing media contribution in mobilizing the populace for political participation. Apart from satisfying the curiosity of interested general audience, it will also serve as a raw material for researchers who may wish to conduct research into the area covered by this study or other aspect of the media. This study is equally significant to women in Nigeria because the study will highlight with good facts the need for gender equality. Also women will learn certain facts about the need for them to participate in democracy and national development. Another significance of the study is that the media organisation will use the suggestion or recommendations made by the researcher in her study regarding women, media and democracy on a valuable guide.
1.6 Scope and Delimitation of the Study
The study focuses on the audience participation of the media in mobilizing women for political participation. The challenges faced by women and the media in a democratic process will be the focus of the study. Thus, the researcher delimits the study to Mando area of Kaduna i.e. Igabi Local Government Area, Mando residents form the target group and seek their perception of media in mobilizing women for political participation.
1.7 Definition of Terms
Mobilization – prepare or organize people or resources for a task.
Perception – The ability to see, hear or become aware of something through the senses, a way of understanding or regarding something. The ability to understand the true nature of something; insight.
Political Participation – Relating to government or public affairs of a country related to or interested in politics. The action of taking part in an activity or event.
Gender – A state of being a male or female (with reference to social or cultural differences.
Gender Equality – The state of being equal.
Mass Media – All of the communications media that reach a large audience, especially television, radio, and newspapers.
Media – The various means of mass communication considered as a whole, including television, radio, magazines, and newspapers, together with the people involved in their production.
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